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How we price yearly vs monthly plans for mobile subscriptions
Our framework for paywall tests, intro offers, and retention-focused pricing decisions.
Pricing strategy is not fixed. We treat it as an experiment roadmap connected to onboarding quality and long-term retention.
Build pricing around retention signals
If users see value fast, yearly plans can become your default growth lever. If activation is weak, focus on monthly-first packaging until activation improves.
Test one pricing variable at a time
Changing price, copy, and layout together hides what truly caused the uplift.
- Validate activation events before hard paywall pushes
- Test offer duration separately from price points
- Track conversion and month-2 retention together
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